This is mostly because we wanted the game to grow organically, relying on player retention and word of mouth. What was the growth like after the global launch?Īs you can see from App Annie, our growth was very patient and we actually broke the TOP 10 grossing list only four months post-launch. We changed roughly all of the initial values in the economy during the soft launch phase.Īnd thirdly, the live environment showed us at which points in the game players ran out of content and we were able to fill these gaps of inactivity with new content and thus improve retention. Secondly, we were able to tweak the game economy a lot. We kept Hay Day exclusive in the Canadian App Store for about two months and this phase proved to be crucial for the global success of the game.įirstly, we were able to significantly improve the first-time flow of users, as well as to prove that players understood all of the game’s features. What kind of changes did you make during soft launch phase? Supercell’s game teams tend to be much smaller yet much more experienced compared to other game companies.Īfter 6 months of production you soft launched Hay Day exclusively in the Canadian App Store to see how the game performs. ![]() You know that at Supercell we keep our team sizes relatively small, emphasizing more on the experience and the dynamics of the teams instead of the sheer size.īut to answer the question, throughout development our team size has been between 5 to 10 developers and it took us 6 months until the first submission, which was limited to the Canadian App Store. How long it took the team to develop Hay Day and what was the team size? So you saw the opportunity in tablet specific farming games. Farming games that really made use of the large, stunning touch screen. The opportunity was there because no one had developed farming games specifically for tablets. I mean, there are a lot of farming games simply because people enjoy farming games. Of course, we knew that we were about to enter the most competitive segment in gaming, but at the same time we saw it in a bit different light. We wanted to create an entertaining game for a large audience and nothing really says mass market in social games more than farming. Timur, out of all genres how did you end up doing a farming game? With every level up players unlock new ways to produce different resources and thus diversify and grow their farm. XP earned by player actions allows player to level up. The magic of Hay Day is in the way the game has been designed - with a player-first approach in mind, which is sadly something we developers tend to forget too often. And as a cherry on the top, it’s made tablet first, which is a difference you can truly see and feel. Instead of slapping new elements into an overworked genre, Hay Day actually emphasizes those key elements that made the whole genre successful. In my opinion, what makes Hay Day so good is that the team who made it took a step back. It feels fresh, despite not really having anything innovative or new. ![]() It’s a farming game but it’s not ‘just another farming game’. Hay Day is an awesome game and we all know it. The graphical representation is optimized for retina displays.How gaming studios use DataSuite to find hit games The game's controls are based on touch gestures that mimic real farming activities. ![]() In Hay Day you can connect to your friends through Game Center and Facebook to play and to trade with them. You can speed up the time consuming processes by using diamonds, of which you have limited quantity, but can acquire more throughout the game. You will have to wait a certain time in real-time before your farm’s products are ready to be collected and sold. ![]() You can also sell the manufactured resources on the market which will give you coins that you can spend on purchasing new manufacturing and processing equipment and animals. The gameplay is based on operating a farm where you have to plant and harvest crops, feed animals and produce food using ingredients from your own farm or sourced from the farmer's market. Hay Day is a free to play farming simulation social game.
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